Pengaruh Edukasi Media Video Animasi dan Leaflet terhadap Perlekatan Menyusui pada Ibu Primipara di Posyandu Pasir Muncang Desa Wangunjaya Kecamatan Cugenang Tahun 2026

Abstract

Improper breastfeeding latching is often a barrier for primiparous mothers in achieving successful exclusive breastfeeding, primarily due to a lack of experience and knowledge regarding correct breastfeeding techniques. This situation highlights the need for educational media that are easily understood and effectively reach mothers such as animated videos and leaflets especially given the limited access to face-to-face lactation counseling in the Pasir Muncang Posyandu area, Wangunjaya Village. This study is grounded in health behavior theory, which identifies knowledge as a crucial determinant of behavior formation; visual and printed media are believed to accelerate mothers' understanding through visual stimulation while simultaneously reinforcing breastfeeding latching skills. To examine this, the study employed a quantitative design with a korelate involving primiparous mothers at the Pasir Muncang Posyandu, Wangunjaya Village, in 2026. Participants received education via animated videos and leaflets, and the data were analyzed using a simple linear regression test. The results indicate that both educational media had a positive and significant effect on breastfeeding latching. Education via animated video was proven to have a significant effect, with a significance value of 0.000 (p < 0.05) and a regression coefficient of 0.596; meanwhile, education via leaflets also demonstrated a significant effect, with a significance value of 0.000 (p < 0.05) and a regression coefficient of 0.494. These findings indicate that the quality of education provided—whether through animated videos or leaflets correlates with the ability of primiparous mothers to achieve correct breastfeeding latching, with animated videos showing a relatively greater influence than leaflets.